Lien, Nai-Hwa: search on Z-Library

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1

Narrative ads: The effect of argument strength and story format

Lien, Nai-Hwa, Chen, Yi-Ling

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 274 KB

english, 2013

2

Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs

Chou, Hsuan-Yi, Lien, Nai-Hwa

Journal:

Journal of Current Issues & Research in Advertising

Year:

2014

Language:

english

File:

PDF, 148 KB

english, 2014

3

The effects of incentive types and appeal regulatory framing in travel advertising

Chou, Hsuan-Yi, Lien, Nai-Hwa

Journal:

Service Industries Journal

Year:

2012

Language:

english

File:

PDF, 158 KB

english, 2012

4

What does a negative political ad really say? The effects of different content dimensions

Chou, Hsuan-Yi, Lien, Nai-Hwa

Journal:

Journal of Marketing Communications

Year:

2011

Language:

english

File:

PDF, 155 KB

english, 2011

5

Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image

Lien, Nai-Hwa, Chou, Hsuan-Yi, Chang, Chia-Hsin

Journal:

Journal of Current Issues & Research in Advertising

Year:

2012

Language:

english

File:

PDF, 383 KB

english, 2012

6

The impacts of benefit plans on employee turnover: a firm-level analysis approach on Taiwanese manufacturing industry

Lee, Chun-Hsien, Hsu, Mu-Lan, Lien, Nai-Hwa

Journal:

International Journal of Human Resource Management

Year:

2006

Language:

english

File:

PDF, 151 KB

english, 2006

7

Technological opportunism and firm performance: Moderating contexts

Chen, Chien-Wei, Lien, Nai-Hwa

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 287 KB

english, 2013

8

How do candidate poll ranking and election status affect the effects of negative political advertising?

Chou, Hsuan-Yi, lien, Nai-Hwa

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 280 KB

english, 2010

9

The Antecedents and Belief-Polarized Effects of Thought Confidence

Chou, Hsuan-Yi, Lien, Nai-Hwa, Liang, Kuan-Yu

Journal:

The Journal of Psychology

Year:

2011

Language:

english

File:

PDF, 206 KB

english, 2011

10

Social media and marketing effectiveness

Chen, Chien-Wei, Lien, Nai-Hwa

Journal:

Asia Pacific Management Review

Year:

2017

Language:

english

File:

PDF, 195 KB

english, 2017

11

Consumer evaluations of service co-branding

Chen, Chien-Wei, Lien, Nai-Hwa

Journal:

Service Industries Journal

Year:

2018

Language:

english

File:

PDF, 2.17 MB

english, 2018

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